Haystack

Find your Needle

The internet is vast and social media is noisy. Haystack builds focused feeds for campaigns, advocates, and agencies that need to stay a step ahead in an always-online media environment.

What Haystack can do for you

Discover the creators you've been missing

Describe the accounts or content you want to follow in plain language. Haystack finds new accounts of any type, identity, or geography, from local voices with a few hundred followers to creators with millions.

Grow My Feed / Accounts Discovering

"Small to medium size accounts from blue collar workers in Georgia who share content from their day-to-day lives."

Name Handle Platform Account summary + Account

Darnell Pruitt @darnell.hauls TikTok8.4K followers Long-haul trucker posting cab-view clips and fuel-price talk from I-75. Added

Macon Line Workers /maconlinemen Facebook Group3.1K members Utility lineworkers swapping storm-callout stories and overtime tips. Added

Tasha Greer @weldwithtasha Instagram1.2K followers Savannah shipyard welder sharing shift photos and job-site safety tips. Add

Cody Ashworth u/dalton_millhand Reddit14K karma Carpet-mill worker in Dalton posting about shift schedules and plant news. Add

312 accounts found across 6 platforms2 added to feed

Localize your listening

Listen from the ground up. Narrow any feed to a community, topic, or targeted geography like a city or state. Haystack taps into location clues to feed you relevant posts and accounts from across platforms.

Feeds / Milwaukee local issues Updated 8:00 AM

Trending in the last 24 hours

Bus route cuts+62%

Property tax levy+18%

Downtown housing plan+9%

Library weekend hours+4%

Smart Follow: 4 updates a dayRefresh now

Surface stories worth amplifying

Haystack goes way beyond keywords to find posts that carry your message based on sentiment, videos, images, and more. Every post comes with relevant metrics and reasoning so you know why it matched.

Example TikTok video post by a fictional account, Sarah Sanchez, titled Health Insurance Update, showing a letter from an insurer addressed to Columbus, Ohio — Update on switching from employer health coverage to marketplace. It's about as fun as it sounds… #worklife #healthcare #healthinsurance #type1diabetes

Needle

Criteria: Healthcare Coverage and Costs
Location: Columbus, OH
Status: Active
Starred: Yes
Labels: Real Person Story
Summary: A parent describes switching from employer health coverage to a marketplace plan to manage a child's Type 1 diabetes care, and the paperwork and cost trade-offs that came with it.

Track reactions

Don't stop at metrics—get the full picture with comment analysis that shows how a message is being received. Haystack leverages AI to analyze sentiment and opinions across collections or feeds.

Feeds / Tucson local news Facebook

Pima Valley ReportFacebook Page · 2h

Tucson is heading into a third straight month without measurable rain. A red flag warning is in effect through Thursday as gusty winds raise fire risk across Pima County.

Traffic on a rain-soaked freeway, seen from a highway camera

Red flag warning through Thursday

412 reactions96 comments38 shares

Lupe CarrilloOur well levels are dropping again. Is the city doing anything about water restrictions this time?

Ben OkaforPlease, nobody toss cigarettes out the car window this week.

Hank DorseyClimate change is coming for us, and politicians are doing nothing while we suffer.

View 93 more comments Summarize Comments

Instant understanding

Haystack summarizes your feed for you, on schedule and in your inbox. Or create a custom analysis across 10,000s of posts and videos to spot the macro trends others are missing.

Moms Talking Politics – October 23, 2026

Haystackto me

8:05 AM

Moms Talking Politics

October 23, 2026

Key findings

Early voting for the 2026 midterms dominates the feed. Moms are sharing "I voted" selfies with kids in tow, swapping childcare so friends can make it to the polls, and posting wait times from their local early-voting sites.

Early-voting posts are up 48% from last week, the feed's top topic.
Top post: a mom's video of her toddler's "I voted" sticker, 14K likes.
School funding and grocery costs are the most-cited reasons to vote.

See how you stack up

Analyze feeds side by side. Compare online conversations, novel content, topics, and engagement from two vantage points.

Compare / Manosphere vs. Suburban Moms Last 7 days

Manosphere

346 accounts

YouTube148
X93
TikTok64
Podcasts41

Suburban Moms

396 accounts

Instagram212
TikTok119
Facebook Groups37
YouTube28